As an artist Ivana is always looking for new innovative ways to incorporate creativity into her products. Tattooed leather is a technique Ivana had used in the past and when visiting Mexico she learned about The Prison Art Project. An NGO that was established in 2012 following its founder Jorge Cueto’s dream of creating a large rehabilitation program in Mexican penitentiaries. The brand sells leather products decorated with one-of-a-kind tattoos designed and carried out by current and former prisoners.
After falling in love with the bags and the ethos of the brand, Ivana decided to bring The Prison Art Project to Canada to exhibit beautiful and authentic art work with a powerful meaning behind it.
A Portion of the proceeds of each bag sold is donated to prison rehabilitation in Mexico.